ExpertCompetitive intelligence is the art of reading a market you cannot log into. Our team pointed eight platforms at the same three competitor domains and one whole vertical, chasing the same numbers. The surprise: no two tools agreed on how much traffic a rival actually gets, and the gaps were not small.
Running local marketing across three storefronts is a spreadsheet. Running it across three hundred is a different discipline. Our team built a forty-location test brand and pushed it through nine platforms over four weeks, and the tools that win at single-store SEO were rarely the ones that survived scale.
Local SEO is the strangest corner of the search industry: the things that move the ranking needle for a plumber in Leeds have almost nothing in common with what moves it for a SaaS company in San Francisco. Our team ran the same four test businesses through ten platforms over five weeks, watching which treat proximity as first-class.