Competitive intelligence is the art of reading a market you cannot log into. Our team pointed eight platforms at the same three competitor domains and one whole vertical, chasing the same numbers. The surprise: no two tools agreed on how much traffic a rival actually gets, and the gaps were not small.
Written by Renata EschilettiWe asked eight AI visibility trackers a simple question: does ChatGPT actually name our test brand? Half of them answered by guessing from SERP data and calling it AI coverage. The ones worth paying for opened the real chat window and read the reply, and the gap between those two camps decided the whole ranking.
Written by Raul del CuadroRunning local marketing across three storefronts is a spreadsheet. Running it across three hundred is a different discipline. Our team built a forty-location test brand and pushed it through nine platforms over four weeks, and the tools that win at single-store SEO were rarely the ones that survived scale.
Written by Renata EschilettiAfter running nine SEO platforms through the same eight-article content sprint, the finding that surprised our team was how few of them actually treat the editor as the real product. Most still optimize for the dashboard and leave the writer staring at a brief and a checklist that nobody enjoys finishing on a Friday.
Written by Jesus BosqueLocal SEO is the strangest corner of the search industry: the things that move the ranking needle for a plumber in Leeds have almost nothing in common with what moves it for a SaaS company in San Francisco. Our team ran the same four test businesses through ten platforms over five weeks, watching which treat proximity as first-class.
Written by Renata EschilettiAfter running the same set of brand and category prompts through ten answer engine optimization tools, the finding that stuck with our team was how few of them actually check a real AI interface. Most infer your visibility from SERP features and autocomplete data, then call it answer engine coverage. The handful that open ChatGPT, Perplexity, and Gemini and read the response are doing a different job entirely.
Written by Raul del Cuadro